Going Social w/ Lanae the "Social Networking Nanny"

In this episode of The Successful Side Gig with Adam Hymans you will hear an interview with Lanae from Social Networking Nanny.  Lanae and her team help get businesses on social media and also getting them set down the right path vs platforms that will not suit their businesses well. She was mentioned on Good Morning America which catapulted her business to the next level. Lanae is an outgoing, friendly, knowledgeable entrepreneur who was willing to share some amazing tips with us.

Lanae started slanging things on Ebay when she had young children to make some extra cash. Stumbling onto men's Garcia ties she has actually sourced them and created a private label tie brand as well. Crossing items off of her bucket list owning a tie brand was one of them.

Key Lessons and take aways from this episode:

• News anchors and reporters were the only ones on Twitter at 5 am and by tagging news anchors she was able to snag an interview which helped her business
• If you put yourself out their and reach out to people you never know who may respond
• Don’t be afraid to schedule out your posts if you are in a time crunch
• You need to watch your analytics to see when your audience is online and post during those times not 10am when many people are busy at work.
• Go to charity events, chamber events, local meet ups because you never know where that next connection will come from
• Start a local coffee meetup for likeminded individuals. It was a Twitter contact turned personal friend, Mike Lynner, that sparked this introduction and interview
• If you are not great at something, partner with someone who is!
• Not setting a plan for your social media is planning for failure.
• Put yourself in your customers shoes in order to figure out where to be and what type of content you should share
• Facebook ads is fantastic for reaching your entire audience through targeting.

Quotes:

• "Never downplay the value of a connection"
• "If you have social media icons on your website, make sure to have it open a new tab, Don't have it take people off of your website."
• "If there are any extra steps people are just not going to do it!"
• "Ask people questions and don't worry about spending hours a day"

Helpful Links:

Interested in scheduling out social media posts https://buffer.com
Shorten your url if they are to long or difficult https://app.bitly.com/
Check out Hal Elrod's "The Miracle Morning" for FREE on Audible and help support the podcast
http://www.audibletrial.com/SideGig

For More info on Lanae visit:
Social Networking Nanny.

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Cheers,
Adam 

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